Dot rating
VELO uses a one-to-six-dot scale as a quick visual reference for relative strength within its range. More dots indicate a higher position on the VELO strength scale, although the dots are not themselves a measurement of nicotine content.
VELO Nicotine Strengths Explained: mg & Dot Ratings
VELO nicotine pouches are available in a range of nicotine strengths, from 4mg to 17mg per pouch. Depending on the product, VELO uses both a milligram (mg) value and a dot rating to indicate strength.
The current VELO range includes 4mg, 6mg, 8mg, 10mg, 11mg, 14mg and 17mg nicotine pouches. However, the dot system does not correspond to a different nicotine strength at every level. For example, both 8mg and 10mg VELO pouches can carry a three-dot rating.
This guide explains how VELO's strength system works, what each dot rating means and how the different mg strengths compare within the VELO range.
18+ only. Nicotine pouches are smoke-free and tobacco-free, but they still contain nicotine , which is addictive. This article is for general information only. For information on safe handling and responsible use, see our Safety & Responsible Use guidance .
VELO Strengths at a Glance
Select a dot rating below to see the corresponding nicotine content per pouch.
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1/6
- Nicotine concentration
- 9.5 mg/g
- Nicotine per pouch
- 4mg
One-Dot VELO
One-dot VELO products contain 4mg of nicotine per pouch, equivalent to a nicotine concentration of 9.5mg/g in the current range.
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2/6
- Nicotine concentration
- 8.6mg/g / 14.3mg/g
- Nicotine per pouch
- 6mg
Two-Dot VELO
Two-dot VELO products contain 6mg of nicotine per pouch. The concentration can differ by pouch format, with current Mini and Slim products displaying different mg/g values.
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3/6
- Nicotine concentration
- 11.4mg/g / 14.3mg/g
- Nicotine per pouch
- 8mg / 10mg
Three-Dot VELO
Three-dot VELO products can contain either 8mg or 10mg of nicotine per pouch. Check the mg-per-pouch figure on the individual product for the exact nicotine content.
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4/6
- Nicotine concentration
- 15.7mg/g
- Nicotine per pouch
- 11mg
Four-Dot VELO
Four-dot VELO products contain 11mg of nicotine per pouch, equivalent to a nicotine concentration of 15.7mg/g in the current range.
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5/6
- Nicotine concentration
- 20mg/g
- Nicotine per pouch
- 14mg
Five-Dot VELO
Five-dot VELO products contain 14mg of nicotine per pouch, equivalent to a nicotine concentration of 20mg/g in the current range.
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6/6
- Nicotine concentration
- 24.3mg/g
- Nicotine per pouch
- 17mg
Six-Dot VELO
Six-dot VELO products contain 17mg of nicotine per pouch, equivalent to a nicotine concentration of 24.3mg/g in the current range.
Understanding VELO's Dot Ratings
VELO uses a one-to-six-dot scale as a visual indication of relative strength across its nicotine pouch range. More dots indicate a higher position on VELO's strength scale, but the dots are not an exact measurement of nicotine content on their own.
The mg-per-pouch figure shows how much nicotine is contained in each individual pouch, while mg/g describes the nicotine concentration relative to the weight of the pouch material. Because pouch formats and weights can differ, products containing the same amount of nicotine per pouch can have different mg/g concentrations. If you need to convert a nicotine strength figure, our handy calculator can help.
For example, current 6mg VELO Mini and Slim pouches both contain 6mg of nicotine per pouch but display different mg/g concentrations. Similarly, VELO uses a three-dot rating for products containing either 8mg or 10mg per pouch.
VELO's dot scale is specific to its own range and should not be used to directly compare nicotine content with strength symbols used by other brands.
How VELO Nicotine Strength Is Labelled
VELO uses several pieces of information to describe nicotine strength, so it is useful to understand what each one represents.
Nicotine per pouch (mg)
The mg-per-pouch figure states the total amount of nicotine contained in one individual pouch. VELO's current UK range includes 4mg, 6mg, 8mg, 10mg, 11mg, 14mg and 17mg per pouch.
Nicotine concentration (mg/g)
The mg/g figure describes the concentration of nicotine relative to the weight of the pouch material. Because VELO pouches are available in different formats and weights, mg/g and mg per pouch should not be treated as interchangeable measurements.
Which To Use
When checking the nicotine content of a particular VELO product, the mg-per-pouch figure provides the most direct measurement of how much nicotine that individual pouch contains. The dot rating and mg/g figure provide additional context about its position within the VELO range and its nicotine concentration.
VELO RANGE STRUCTURE
VELO Mellow, Original and Intense Explained
Alongside its dot ratings, VELO groups products into Mellow, Original and Intense ranges. These labels indicate where products sit within VELO's wider strength range, while the mg-per-pouch figure provides the actual nicotine content of each pouch.
4mg – 6mg
Mini pouch format
VELO's Mellow range covers the lower end of the current strength scale, with products containing 4mg or 6mg of nicotine per pouch.
6mg – 11mg
Slim pouch format
The Original range covers VELO's middle strength levels, including 6mg, 8mg, 10mg and 11mg per pouch.
14mg – 17mg
Slim pouch format
VELO's Intense range covers the higher end of the current strength scale, including products containing 14mg and 17mg of nicotine per pouch.
6mg
WHY DOES 6MG APPEAR TWICE?
One Nicotine Content, Two Pouch Formats
VELO currently uses 6mg per pouch within both its Mellow and Original ranges. The Mellow version uses the smaller Mini format, while the Original version uses a Slim pouch.
Although both contain 6mg of nicotine per pouch, the difference in pouch weight means their mg/g concentrations are different.
Range names are a broad guide. Check the mg-per-pouch figure on the individual product for its actual nicotine content.
Does a Higher VELO Strength Always Mean the Same Experience?
A higher mg-per-pouch figure means that a VELO pouch contains more nicotine, but nicotine content alone does not determine how a product will be experienced in use.
Products within the VELO range can differ in pouch size, format, formulation and moisture content, all of which can influence how nicotine is released from the pouch. Individual responses can also vary.
This is why VELO's dot ratings, mg-per-pouch figures and mg/g concentrations should be understood as measures of relative strength, nicotine content and concentration, rather than a precise indication of how a pouch will feel or how much nicotine the body will absorb.
When comparing VELO products, the mg-per-pouch figure provides the clearest measure of the nicotine contained in an individual pouch, while the other strength information provides additional context about the product.
How Do VELO Strengths Compare With Other Nicotine Pouch Brands?
Nicotine strength systems are not standardised across nicotine pouch brands. Manufacturers may use different strength names, symbols and pouch formats, so a rating such as “Strong” or a particular number of dots should not be assumed to mean the same thing between brands.
The clearest comparison is therefore the stated nicotine content per pouch (mg).
VELO's current UK range spans 4mg to 17mg per pouch, with individual strengths of 4mg, 6mg, 8mg, 10mg, 11mg, 14mg and 17mg. VELO also uses its own one-to-six-dot scale and Mellow, Original and Intense range names.
For comparison, Nordic Spirit currently spans 3mg to 17mg per pouch, depending on the pouch format and strength category. Its range uses Mellow, Regular, Strong, X-Strong and Max classifications rather than VELO's dot-based system.
This means two products from different brands can contain the same amount of nicotine per pouch while carrying completely different strength labels or visual ratings. Conversely, similarly named strength categories do not necessarily contain the same amount of nicotine.
For example, both VELO and Nordic Spirit currently offer 17mg-per-pouch products at the upper end of their respective ranges, but VELO identifies 17mg within its Intense range and six-dot system, while Nordic Spirit describes its 17mg strength as Max.
When comparing VELO with another nicotine pouch brand, check the mg per pouch first rather than comparing dots, strength names or other brand-specific indicators.
AT A GLANCE
Comparing Nicotine Strength Systems
Strength labels and rating systems vary between brands. Comparing the stated mg per pouch provides a more consistent reference.
| Brand | Current mg per pouch range | Strength system |
|---|---|---|
| VELO This guide | 4mg – 17mg 4 · 6 · 8 · 10 · 11 · 14 · 17mg | 1–6 dots Mellow · Original · Intense |
| Nordic Spirit | 3mg – 17mg | Brand-specific strength categories |
| FUMi | 8mg – 11mg | Brand-specific strength labelling |
| Übbs | 6mg – 11mg | Brand-specific strength labelling |
Strength systems are brand-specific. A dot rating or strength category used by one manufacturer should not be treated as equivalent to the same-looking rating used by another. Check the stated mg per pouch when comparing nicotine content.
VELO Nicotine Pouches and Responsible Use
VELO nicotine pouches contain nicotine, which is an addictive substance. They are intended for adults who already use nicotine products and should not be used by children, non-nicotine users or during pregnancy.
The nicotine content shown on VELO packaging indicates how much nicotine is contained in the product, rather than the amount that will necessarily be absorbed by the body. Individual nicotine exposure can vary, so strength figures should not be interpreted as a measure of absorption or as a prediction of how a pouch will be experienced.
Always check the packaging of the individual VELO product for its current nicotine strength and product information, particularly as formulations, formats and ranges can change over time.
Nicotine pouches should be kept out of the reach of children and pets. If a pouch is accidentally swallowed, or there is concern about nicotine poisoning, seek appropriate medical advice. For more information, see our guide to what happens if you swallow a nicotine pouch.
Frequently Asked Questions
What does the dot system on VELO pouches mean?
What does the dot system on VELO pouches mean?
VELO uses a one-to-six-dot scale as a visual indication of relative strength within its range. More dots generally indicate a higher nicotine content, but the dots are not an exact measurement on their own. Check the stated mg per pouch for the nicotine content of an individual product.
Is VELO strength shown per pouch or per gram?
Is VELO strength shown per pouch or per gram?
VELO products can display nicotine strength as both mg per pouch and mg/g. Mg per pouch shows the total amount of nicotine contained in an individual pouch, while mg/g describes the nicotine concentration relative to the weight of the pouch material.
What is the strongest VELO nicotine pouch?
What is the strongest VELO nicotine pouch?
The highest nicotine strength in the current VELO UK range is 17mg per pouch. These products sit at the upper end of VELO's Intense range and carry a six-dot strength rating.
How strong is a 3-dot VELO pouch?
How strong is a 3-dot VELO pouch?
A three-dot VELO pouch can contain either 8mg or 10mg of nicotine per pouch in the current range. This is why the dot rating should be used as a visual guide rather than as an exact measurement of nicotine content.
Can VELO strengths be compared directly with other brands?
Can VELO strengths be compared directly with other brands?
Not by using the dot rating alone. Nicotine pouch brands use different strength names, symbols and rating systems. Comparing the stated mg per pouch provides a more consistent way to compare nicotine content between brands.
Does flavour affect the stated nicotine strength?
Does flavour affect the stated nicotine strength?
Flavour and stated nicotine content are separate product characteristics. VELO products with different flavours can carry the same mg-per-pouch strength, while products with similar flavour profiles can be available at different strengths.
Where can I find general information about nicotine pouch strength?
Where can I find general information about nicotine pouch strength?
Our Nicotine Strength Guide explains how nicotine strength is labelled across different pouch brands. You can also use our Nicotine Pouch Strength Calculator to understand and convert between mg per pouch and mg/g.
Further Support & Advice
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Author Bio
Lewis Cash
