The EDGE Story: From Vaping Pioneers to Nicotine Pouch Innovators

The nicotine pouch market has truly exploded, and with so many excellent brands available, it's natural to wonder how EDGE fits in. Brands like Nordic Spirit, VELO, and Killa have carved out significant niches, each with its own strengths. Here's a look at how EDGE compares:

Nordic Spirit, hailing from Sweden, is often seen as a benchmark for quality in the nicotine pouch world. They're known for their consistent, well-balanced flavours, often leaning towards classic mint and some unique fruity or floral notes like Elderflower. Their strengths typically range from moderate to strong.

• Compared to EDGE: While Nordic Spirit offers a refined experience, EDGE aims to provide a similar level of quality and consistency. Particularly in its mint and fruit flavour profiles, often at a more accessible price point. EDGE focuses on straightforward, popular flavours, whereas Nordic Spirit sometimes ventures into more nuanced blends.

VELO (formerly LYFT in some markets) is another major player, offering an extensive range of flavours and a broad spectrum of nicotine strengths, from very mild to intense. They're known for their sleek packaging and often introduce new, sometimes adventurous, flavour combinations.

• Compared to EDGE: VELO often has a larger flavour catalogue and a wider range of strengths, appealing to those who enjoy frequent variety and very high nicotine options. EDGE, while growing its range, maintains a focus on popular, satisfying flavours and accessible strengths that cater to a broad user base, without necessarily chasing the extreme ends of the strength spectrum. Both brands prioritise discretion and a clean experience.

Killa pouches are well-regarded for their potent nicotine hits and bold, often sweet or intensely mentholated, flavours. They tend to be geared towards more experienced nicotine pouch users seeking a strong, rapid sensation.

• Compared to EDGE: Killa typically offers higher nicotine strengths and a more pronounced 'kick' compared to EDGE. If you're looking for an ultra-strong pouch with very intense flavour, Killa might be your preference. EDGE, conversely, is positioned to offer a satisfying and reliable nicotine experience across a range of popular strengths, making it suitable for a wider audience, including those transitioning from smoking or vaping who might not need the extreme strengths offered by some other brands. EDGE prioritises a smooth, consistent release rather than an overwhelming initial hit.